Tourism promotes the popularization of agarwood

    Cooperating with important tourism Internet platforms and travel agencies, we have built the entire industrial park into a tourism and leisure resort. For this purpose, we have planned spice and ethnic handicraft production bases in ten Southeast Asian countries (912 mu), Xiangdu Theme Wetland Park, Guanxiang, vanilla planting and leisure resort experience area (6029 mu), Chinese private investment fragrant culture corridor and ancient village historical change experience demonstration area (538 mu), fragrant culture sculpture square, and essence spice exhibition and marketing street ethnic customs experience hall in ten Southeast Asian countries (152 mu). Cooperate with Xiangshi Painting Academy, Agarwood Museum, Ancient Thirteen Rows, Ancient Ya Xiang Street, and Ancient Xiang City Pier to create a culturally distinctive town with strong aroma in Liaobu!

      The Guiding Opinions on Financial Services for Rural Revitalization jointly issued by the People's Bank of China, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the Ministry of Finance, and the Ministry of Agriculture and Rural Affairs point out that it is necessary to support the exploration of effective models for the integrated development of agriculture, tourism, elderly care, health and other industries, and promote the development of leisure agriculture, rural tourism, characteristic homestays, and rural health and wellness industries. The implementation of opinions will inject strong impetus into the revitalization of rural areas.

　　To maintain the beauty and vitality of prosperous rural areas, it is necessary to vigorously develop an economic form that uses beauty as a resource, carefully create rural ecological environment, landscape scenery, rural customs, cultural relics, etc., promote the development of rural tourism industry economy, use "beautiful economy" to feed back "beautiful resources", form a virtuous cycle between resources and economy, enhance new driving force for rural agricultural development, promote industrial structure transformation and upgrading, achieve income increase and wealth creation, and form a win-win situation for nature, rural areas, and farmers.

        In 2016, the General Office of the State Council issued the "Guiding Opinions on Promoting the Integrated Development of Rural Primary, Secondary and Tertiary Industries", which proposed to expand the multiple functions of agriculture and vigorously develop new agricultural formats. The integration of rural industries should achieve vertical and horizontal integration. Vertical integration mainly expands agriculture from production to processing and sales, achieving integrated management of the three major departments before, during, and after production. Horizontal integration focuses on the deep integration between agriculture and other industries, such as the combination of agriculture and tourism, and the health and wellness industry. At present, urban residents' consumption provides an opportunity for the integrated development of rural agriculture and tourism industry. Rural areas rely on agricultural sightseeing, picking experience tourism, etc., which will promote the development of agriculture towards ecological and farm oriented directions, and give birth to new forms of agricultural experience. The homestay industry, which focuses on natural sightseeing and vacation, and villages with good ecological environment and close proximity to cities, will also become ideal short distance tourist destinations for urban residents' leisure tourism.

        Promoting tourism through agriculture, strengthening agriculture through tourism, and exploring the integration and development of agriculture and tourism industries have great potential. With excellent agricultural resources, beautiful rural scenery, and careful planning and packaging, agriculture and tourism can generate unexpectedly strong synergy. Highlighting the characteristics of agriculture, focusing on agriculture and tourism, and adhering to the integrated development of agriculture and tourism, this is also the path of exploring innovative development in the primary and tertiary industries, and an effective way to achieve agricultural efficiency increase, farmers' income increase, and tourism enhancement. With the original rural scenery as the core and characteristic festivals and regional culture as carriers, the vast countryside has become a gathering place for agricultural tourism industry activities that integrate rural scenery appreciation, characteristic cultural display, and rural leisure experience. Exploring the integrated development of agriculture and tourism industries, which brings both social and economic benefits; Not only does it bring vitality to local agriculture, but it also drives farmers to increase their income and become prosperous. A production area is a scenic spot, and a scenic spot drives an industry. Transforming agricultural industrial bases into rural tourist attractions, building new rural areas into rural tourist attractions, developing characteristic agricultural products into tourism commodities, and continuously expanding new urban tourism spaces, there is great potential for the integrated development of modern agriculture and tourism industry.

        Of course, under the strategy of rural revitalization, the development of ecotourism should be carried out through top-level design, good planning of rural ecotourism, and effective integration of rural agriculture and ecotourism production and living spaces. We must adhere to the ecological bottom line of rural areas, with the premise of not damaging the existing ecological environment, not wasting resources, and not engaging in extensive construction, and avoid destructive development of existing rural resources. We should pay more attention to local participation, strengthen the participation of rural villagers in rural tourism development, and enable villagers to participate in construction, development, and enjoy the results.

        In short, with the upgrading of tourism consumption in China, the entire tourism industry is facing a great transformation and integration. Against this backdrop, exploring the integrated development models of agriculture and tourism industries will become the main engine for the upgrading of China's tourism industry and even regional economic development. With the further growth of national leisure vacation demand, exploring and promoting the development of agriculture and leisure tourism economy in China will become the major direction of future economic and social development.