On the occasion of China Tourism Day on May 19th, the first provincial-level tourism industry investment fund in Guangdong Province, the "Guangdong Tourism Industry Investment Fund," was unveiled at the White Swan Hotel under Guangdong Tourism Holdings Group (hereinafter referred to as Guangdong Tourism Holdings Group) in the afternoon. The parent fund of Guangdong Tourism Industry Investment Fund has a scale of 1 billion yuan, which will further amplify the leverage effect of fiscal funds and social capital. Several sub funds will be established and launched, with an expected total scale of over 30 billion yuan, effectively assisting Guangdong in building a strong tourism province.
Li Cheng, Director of the State owned Assets Supervision and Administration Commission of Guangdong Province, Zeng Yingru, Director of the Tourism Bureau of Guangdong Province, Xiao Xue, Director of the Finance Office of Guangdong Province, Liu Jun, President of the Guangdong Branch of Construction Bank, Tang Jun, General Manager of Guangdong Hengjian Holdings, Wang Qi, Chairman of Guangdong Tourism Control Group, and Che Chiqiang, General Manager, jointly unveiled the plaque for the fund.
Fang Dehou, Executive President of Shenzhen Huaqiang Group (a leading theme park company in China with independent IP and a complete industry chain), Guo Yibing, President of Aodong Culture and Tourism (a subsidiary of Aofei Entertainment, a famous animation and entertainment cultural industry group in China), Long Yinxi, Chairman of the Global Board of Directors of Action Park (the largest water theme park development and operation company in Europe), and Tang Jian, CEO of Nordic Anglia Education (the largest education group in Europe) bilingual schools in China, attended the unveiling ceremony.
It is worth noting that this fund is also one of the achievements of the largest round of state-owned enterprise restructuring and reform in our province since the establishment of the Provincial State owned Assets Supervision and Administration Commission. In 2014, Guangdong Tourism Control Group, formed by Guangdong Tourism Group, Guangdong China Travel Service Group, White Swan Hotel Group, and Guangsheng Hotel Group, completed substantial restructuring and integration, and for the first time faced the news media in a new and comprehensive manner, marking a substantial step forward for Guangdong Tourism Control Group's systematic layout and development, and becoming a tourism hub.
At the ceremony, Guangdong Travel Control Group and its affiliated enterprises also signed cooperation agreements with Construction Bank Guangdong Branch, Guangzhou Nansha Development Zone Management Committee, Shenzhen Huaqiang Group, Aodong Culture and Tourism, Aixon Company, and Nordanda Education Group.
Wang Qi stated that the Guangdong Tourism Industry Investment Fund is an important pivot for the Tourism Control Group to implement its development strategy, and also an important lever for provincial enterprises to participate in the development of the tourism industry in the province and promote the supply side structural reform of the tourism industry. The establishment of the fund fully reflects the high attention and strong promotion of the "tourism+finance" development strategy by the provincial party committee and government. The establishment of the fund is conducive to promoting tourism investment and consumption, building the tourism industry into a strategic pillar industry and a modern service industry that satisfies the people, and accelerating the construction of our province's national tourism comprehensive reform demonstration zone and tourism strong province.
It is reported that Guangdong's tourism industry accounts for more than one-third of the country's total revenue, making it the largest tourism consumption market and source of tourists in the country. However, there is still a considerable gap between it and the tourism destinations expected by the government and the industry. Therefore, it is necessary to accelerate the integration, improvement, and development of the tourism industry in the province, including both light and heavy assets, and establish a provincial-level tourism industry fund with true industrial guidance in operation. This time, Guangdong Tourism Control Group has initiated the establishment of a tourism industry investment fund, which is conducive to accelerating the integration and improvement of the tourism industry in the province through capital operation, achieving close integration between regional tourism industry and financial industry, and promoting new development momentum and vitality for regional economic development and construction.
Wang Qi stated that establishing and operating the Guangdong Tourism Industry Investment Fund to coordinate, guide, and organize the construction of Guangdong tourism destinations is the responsibility of the Tourism Control Group and an inevitable choice for its own development.
The Guangdong Tourism Industry Investment Fund, relying on the advantageous resources and industry experience of the Tourism Control Group, will integrate the province's tourism resources in accordance with the "13th Five Year Plan" for Guangdong's tourism industry, radiate to the whole country, as well as countries along the Silk Road Economic Belt and the 21st Century Maritime Silk Road. It will invest in cultivating high-quality projects in the upstream and downstream of the tourism industry and horizontally related industries, introduce strategic investors and market-oriented management teams, innovate institutional mechanisms, and jointly build the Guangdong Tourism Industry Fund into a strategic platform for integrating the province's tourism resources and capital, driving, leveraging, and assisting the development of the province's tourism industry.
Provincial Tourism Control Group: Striving to become a tourism hub
Guangdong Tourism Group, Guangdong China Travel Service Group, White Swan Hotel Group, and Guangsheng Hotel Group are all well-known state-owned enterprises in Guangdong and even across the country, with over 20 well-known brand enterprises including White Swan Hotel, Baiyun Hotel, Asia International Hotel, Guangdong China Travel Service, Huaxia Hotel, and Guangdong Tourism Publishing House, serving more than 10 million people annually. Among them, Guangdong China Travel Service has been ranked among the top ten travel agencies in China for many years, Guangzhou Nanhu Tourism Center is one of the first national level tourist resorts in China, and Foshan Nanhai Tourism Industry Park (Nanhai Bay Project) is the first "National Tourism Industry Agglomeration (Experimental) Zone" in China.
In 2014, according to the decision of the Guangdong Provincial Government, four groups were reorganized to establish Guangdong Tourism Control Group, which mainly covers five major sectors: hotels, travel agencies and related businesses, scenic spots, commercial properties, and tourism culture and media.
Wang Qi, Chairman of the Provincial Tourism Control Group, introduced that under the correct leadership of the Provincial Party Committee, Provincial Government, and Provincial State owned Assets Supervision and Administration Commission, the new team attaches great importance to the unity of strategy, systematicity, and synergy, highlights the unity of the whole group, and focuses on the three dimensions of "solving historical problems, adjusting existing structures, and laying out incremental development" under the strategic pursuit of "becoming a tourism culmination". They unite and lead the vast number of cadres and workers, work honestly, solidly, and thoroughly, put in hard work, hard work, and hard work, comprehensively promote the planning, breaking through the situation, and layout, and achieve the results of "standing firm, opening up the situation, and making significant progress".
Grasp Development Strategy
Everyone participates in planning
The relevant work focuses on the formulation and revision of the three-year strategic plan for 2015, 2016, and 2017. After the planning formulation in 2015 and the planning revision in 2016, the group has fully completed the "13th Five Year Plan" system, forming 1 overall plan, 10 special plans, 8 departmental functional plans, and 28 "one enterprise, one policy" action plans. A clear strategic panorama of tourism control has been constructed (strategic positioning: to become a master of tourism; corporate spirit: cleanliness, focus, passion, honor; three visions: Guangdong's first tourism brand, South China's leading tourism enterprise, and national tourism backbone group; three paths: resource integration, strategic cooperation, and capital operation; three dimensions: solving historical difficulties, secondary integration and improvement of existing assets, layout and promotion of incremental development; rhythm arrangement: one mainline - planning, breaking through, layout; two stages - the strategic reserve stage in 2016 and 2017, and the acceleration stage in 2018, 2019, and 2020).
On October 9, 2017, the Provincial Tourism Control Group will launch the third round of planning revision as scheduled, comprehensively summarize and refine the business model, lock in the development model, path, and core competitiveness of the group, and lay the foundation for replication and acceleration in the next three years.
Wang Qi stated that the more a company is restructured, the more it needs to focus on planning guidance, strategic, systematic, and collaborative unity, and conduct systematic design based on internal and external factors. On the one hand, thoroughly streamline and integrate the relevant departments of the four restructured groups internally to form a joint force and build core competitiveness; On the other hand, external docking with the tourism industry in the province, finding the right entry point, and achieving rapid development and growth of tourism control in the process of driving, leveraging, and assisting the development of the industry in the province.
Adjust organizational structure
The substantial completion of the restructuring work
At the end of 2016, the Provincial Tourism Control Group had basically completed organizational restructuring and achieved a smooth transition.
Firstly, we promoted the "streamlining" of the headquarters of the group company and completed the organizational restructuring of the headquarters. The functional departments of the headquarters were merged from 10 to 6.
Secondly, it is to promote the integration of organizational structures among various business sectors. The biggest breakthrough is in the hotel sector. Originally, there were 2 hotel groups and 4 hotel management companies. After a thorough restructuring, they established hotel business units responsible for heavy asset management and hotel management companies responsible for light asset management output. The hotel sector is gradually forming 14 standardized systems. Completed personnel adjustment and structural optimization for South China Sea tourism investment; Solved the issue of overlapping management structures in the travel agency sector; Integrate and promote the separation of light and heavy assets in the property sector, forming a joint force.
■ Extension
The fund will be invested in three types of projects
According to the principles of "government guidance, market operation, comprehensive participation, and risk prevention and control", the fund adopts a parent subsidiary fund model. The parent fund is a guiding fund and a strategic platform for integrating tourism resources in Guangdong Province and connecting with strategic investors. Through the drive and guidance of the parent fund, resources and projects will be integrated around the upstream and downstream of the tourism industry and horizontally related industries in the province, leading to the establishment and operation of several sub funds. Specific project operations will be implemented in the sub funds. The key investment areas mainly include:
1. Guangdong Tourism Layout Optimization Project
Support the construction of tourism industry parks and tourism characteristic areas in the "one core, two belts, three corridors, and five zones", build tourism industry clusters, accelerate the formation of a tourism development pole with complete functional structure, complementary regional advantages, concentrated resource elements, and strong driving force. Promote the merger and reorganization of advantageous tourism enterprises, and create leading domestic and cross-border integrated industrial groups and alliances. Support tourism enterprises with independent intellectual property rights and ethnic brands within the province to strengthen and expand.
2. Promote the supply side structural reform project of Guangdong tourism products
Deeply develop coastal tourism resources around the eight major bays and island tourism circles in Guangdong, and develop cruise tourism and yacht tourism; Explore rural tourism and leisure agriculture tourism resources, vigorously develop Lingnan characteristic rural tourism, and create characteristic tourism towns and scenic tourism famous towns; Develop tourism products featuring regional characteristics and folk customs of Guangfu, Hakka, and Chaoshan cultures, and promote red tourism and educational tourism; Developing elderly tourism, Lingnan characteristic traditional Chinese medicine health tourism, and leisure vacation tourism; Cultivate "tourism+", promote the integrated development of tourism industry and related industries and fields, innovate in tourism equipment manufacturing technology, and develop characteristic tourism products; Develop "Internet plus tourism" and build a smart tourism system.
3. Promote regional tourism cooperation projects
Create a Pan Pearl River Delta "National Tourism and Leisure Demonstration Base" to form a cross regional tourism industry chain; Promote tourism cooperation with Linzhi in Xizang, Kashgar in Xinjiang, Ganzi in Sichuan and other counterpart regions; Promote tourism cooperation in the Guangdong Hong Kong Macao Greater Bay Area and Guangdong Taiwan; Strengthen tourism exchanges and cooperation with European and American countries and countries and regions along the "the Belt and Road".
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